Get in Touch

Norauto E-catalog

Thomas Dutrieux UI/UX Product Designer > Applications > Norauto E-catalog
norauto-catalogue
Ecatalogue-Presentation
norauto-catalogue2
ecatalogue-recherche

The Project

The project team asked us to find a digital solution that would help walk-in customers at Norauto centers easily get the assistance they need without having to wait for an advisor to become available.

This solution had to allow us to quickly find the right product for our needs and vehicle without spending hours searching, while avoiding customer frustration and therefore the risk of losing a sale.

Problem

Customers visiting Norauto centers often faced long waits before receiving support from a staff member. On top of that, finding the right product for their vehicle could be confusing and time-consuming. This created frustration, reduced customer satisfaction, and sometimes led to lost sales opportunities.

Research

  • Mapped the full customer journey to identify friction points in-store.
  • Observed that customers lacked autonomy when staff were unavailable.
  • Highlighted confusion in navigating product ranges and ensuring compatibility.

Solution

  • Designed an iPad eCatalogue app available on secure in-store kiosks.
  • Enabled quick search by license plate or vehicle model to display compatible products.
  • Provided product details (price, stock, location in-store) in just a few taps.

Outcome

  • Reduced waiting times and empowered customers with self-service.
  • Improved customer satisfaction and trust through a seamless experience.
  • Increased sales conversion by making product selection easier and faster.

App Features

  • Application connected to Norauto center’s database
  • Configuration of the charging station layout (4 or 6 stations depending on the center size)
  • Connected space for Norauto employees (for configuration)
  • Home screen with search option by car model or license plate
  • License plate search with vehicle confirmation if the plate is found
  • Model search by filling in various fields such as brand, year, engine type
  • Screen displaying product categories available in the Norauto center
  • Product results page with sorting and filter options
  • Product detail sheet with stock quantity, price, and store aisle location
  • Standby screen appearing after 1–2 minutes of inactivity, resetting the search

Tasks Completed

  • Needs analysis
  • Creation of personas
  • Creation of the user flow
  • Creation of wireframes
  • Creation of interfaces
  • Creation of an app prototype
  • Development follow-up
  • App testing during development
  • App testing during development
  • Client relationship management
  • Installation in Norauto center
  • Meetings with clients/users in a test center
  • Studies for a possible V2 with potential improvements
Find a complete case study by clicking the button below!
Usecase

Project informations

  • Client

    Norauto

  • Date

    2014

  • Category

    Tablet application

  • Solution

    iPad app and Android tablet app