Play’in – Learn, play, and connect with PSA
The Project
The Play’in app, available on iOS and Android, is a gamification app for all PSA Group employees and customers.
This serious game app allows customers to engage more closely with the brand through games, helping them learn more about the PSA Group while competing for prizes.
Users can check the live leaderboard and enjoy new daily questions to earn points and climb the rankings.
Problem
PSA wanted to increase engagement with employees and customers, but traditional communication channels lacked interactivity. The challenge was to design a fun, gamified way to connect users with the brand while helping them learn more about it.
Research
- Defined personas (employees & customers) to capture expectations.
- Studied user motivations around gamification and rewards.
- Analyzed best practices for serious games to drive retention.
Solution
- Designed Play’in, a mobile gamification app with daily quizzes, rankings, and prizes.
- Created wireframes, mockups, and prototypes for both the app and back-office.
- Guided UX for gamification mechanics to ensure engagement and replayability.
Outcome
- Successfully launched in Spain in 2018, then expanded internationally.
- Increased brand engagement through interactive learning and rewards.
- Delivered a scalable app for employees and clients worldwide.
Tasks
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Needs analysis
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Creation of personas
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User flow design
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Wireframes for the back-office
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Back-office interfaces
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Interactive prototype for the back-office
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Mobile app wireframes
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Mobile app interfaces
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Mobile app prototype
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UX consulting on gamification
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Client relationship management
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Backlog management and sprint planning
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Development follow-up
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User testing on in-progress and final versions
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Final delivery for publication on Google Play Store and Apple App Store
The application was launched in summer 2018 on the Spanish market before being deployed a few months later in other countries.
Project informations
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Client
PSA Group
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Date
2017
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Category
Mobile app
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Solution
Mobile app and Back-office solution
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Website
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