Sportface – Decathlon
The project
With Wazapp, we supported Decathlon in its global initiative to digitalize casting processes for upcoming advertising campaigns.
The Sportface app, available in 22 languages, was designed for the entire group’s employees — around 70,000 people worldwide at the time.
Through optimized UX design, we ensured the application was as simple and intuitive as possible, enabling widespread adoption among employees.
This mobile casting application, created to highlight employees internally for future brand campaigns, proved to be a real success in Decathlon’s search for ambassadors.
Problem
Decathlon wanted to modernize its global casting process for advertising campaigns by engaging employees worldwide. The challenge was to design a simple, multilingual app that could be used by 70,000 collaborators across 22 languages, making participation easy and accessible to
Research
- Identified employee needs for a smooth, intuitive casting experience.
- Created personas and user flows to simplify video and photo submissions.
- Ensured usability and accessibility across different cultures and languages.
Solution
- Designed Sportface, a mobile casting app available in 22 languages.
- Enabled employees to record or upload videos/photos directly from their devices.
- Integrated secure back-office services for submissions and campaign management.
Outcome
- Successfully engaged thousands of employees worldwide in casting campaigns.
- Simplified participation through an easy-to-use, multilingual platform.
- Boosted Decathlon’s brand image by featuring real collaborators in promotions.
App Features
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Login with employee ID
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App available in 22 languages
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Sports questionnaire
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Guidelines for video shooting
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Video recording
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Option to share video via YouTube link if filmed with a GoPro or during a sports session
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Option to add photos to the video before sending
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Video upload and transfer to the back-office solution via web services
Tasks Completed
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Needs analysis
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Creation of personas
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Creation of the user flow
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Creation of wireframes
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Creation of mockups
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Creation of an app prototype
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Development follow-up
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App testing during development
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Final delivery of the completed app to the client
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Client relationship management
Project informations
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Client
Decathlon
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Date
2015
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Catégory
Application
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Solution
Mobile app